The 20 minutes of pre-call research, done in 2.
Paste any prospect. Get a dial-ready call sheet in 2 minutes.
Live AI research on the company and the person you're calling. Opener, objections, voicemail, email. Every claim linked to its source. Free.
Built by Luke Ross, the coach behind reps at HubSpot, Oracle, Docusign, Rippling, Deel and Remote.
This is a real run. Sources and all.
The deliverable
One page. Everything you need to dial.
Dial priority
HOT, fresh trigger this month. Run your next prospect and see who deserves the first dial.
Every sheet opens with an honest verdict. Sleepy accounts come back COLD, and it says so
Why now · this month
Vanta just landed FedRAMP 20x Class C Certification through a new Government Cloud offering, opening up federal agency deals. That's a new sales motion with longer, more technical cycles for reps to learn fast.
Found live on the web the moment you run it, with the source linked right there
The opener
“Ok perfect. So I had a quick look before calling and saw Vanta got FedRAMP certified. I've been speaking to a lot of VPs of Sales going through a launch like that, and most run into one of two things. Either reps don't know how to sell to federal buyers, or they're pitching it the same way as everything else. Do either of those land, or am I off?”
Permission-based, the exact shape Luke coaches, in your pitch
The 3 objections this company will throw
“We already use Gong or a call recording tool.” · “Our reps are busy enough, no time for more tools.” · “Send me something, I don't have time to talk.” Each with the agree line, the question, and a why line for this company.
Predicted from their stage and their news, not a generic list
Discovery, voicemail, email, bump
4 discovery questions tied to the research, like “now that you've got the FedRAMP certification, how are reps handling pitching into government buyers?”. A 20-second voicemail that quotes the email subject. The email and the 3-day bump, ready to paste.
Receipts
Every claim on the sheet links to the exact page it came from: the Carahsoft FedRAMP announcement, the Series D coverage, their own product pages. Say it out loud with a straight face.
Tap any chip, check the source yourself

Luke Ross
Founder, Modern Seller
I run a four-week cold call accelerator for SDRs, and it has one promise: you book 50% more meetings, or I keep coaching you for free until you do. I can make that promise because I know exactly where reps lose meetings, and it's almost never the research. It's the live call. So I built the research half of the job into this tool and I'm giving it away. Use the sheets, book the meetings. If you want the live-call half coached too, you know where I am.
Results from the coaching behind this tool
“0 meetings to 4 in a single week, by week 3.”
Eoghan Murphy, SDR at Perk
“1-2 meetings a week to 5, by week two. Stayed there since.”
Kara Htwe, SDR at CRM.Team
“One meeting every two weeks to 7 a week.”
Alessandro Viola, SDR at BizAway
“Meetings booked doubled in the first two weeks.”
Brandon Lopes, SDR at Remote
“1 to 4 qualified meetings a week.”
Rishav Jung Budathoki, SDR at Lightspeed
“From barely 1 meeting a week back up to 6.”
Ashley Morales, BDR at Upstack
“236% of quota in a single month.”
Anna Romano, BDR at Generis
“125%+ of quota, every month since.”
Noah Johnson, SDR at Docusign
“Close rate 5% to 20%+ in two weeks.”
Jaswinder Chhibber, Sales Consultant at Paychex
“Doubled meetings, starting from zero sales experience.”
Sri Kondabattula, BDR at JFrog
“30% more meetings booked in two weeks.”
Mariia Siroshtan, SDR at Wingmate
“On track for top performer, 30 days in.”
Luke Skinner, SDR at Trustmarque
“10/10, can't recommend enough.”
Jack Bradshaw, SDR at Deel
“A feedback loop that changed how I sound on the phone.”
Benjamin Benabou, SDR at Subscribfy
“Recalibrated my cold calling after years of bad habits.”
Liam Kennedy, AE at Leecare
“Comfortable on outbound again.”
Dennis Baklan, BDR at Rockwell Automation
“Back in the groove and on track.”
Jeff Olsen, AE at Xerox
“Real conversations with decision-makers, every day.”
Jeff Habib, SDR at ToughLeaf
“Confident, with a clear path forward.”
Matthew Tsonos, BDR at WorkJam
Quick answers
Is this actually free?
Yes. You get 3 full call sheets, no card details, nothing to cancel. The only way to get more is Luke's coaching program: members get the unlimited version of this tool built into their program hub, plus the live-call coaching. That's a conversation, not a checkout page.
What happens when I enter my email?
Two things. The tool unlocks straight away, and you join Luke's email list, where he sends practical cold-calling advice you can use on your next call block. Unsubscribe any time. The sheets you've generated stay yours either way.
Where does the information on the sheets come from?
Live web research at the moment you hit run. It reads the company's website and searches recent news and public pages about the person you're calling. Every claim on the sheet links to the exact page it came from, so you can check anything before you say it on a call.
Paste your next prospect.
Dial off the sheet.
Built by Luke Ross, the coach behind reps at HubSpot, Oracle, Docusign, Rippling, Deel and Remote.